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Hvis man kan spore min adfrd s forventer jeg ogs at virksomheden agerer p det.Īfsender: ViasatModtager: KvindeBudskab: CL Fodbold Udveksling af personlige data skaber en forventning om get relevans hos kunden. Qua sociale medier fr kunden styrket indflydelse og samtdig lavere tolerance. Lyt til brugerneVr nysgerrigDialogsgendeI jenhjdeUformelAutentiskHumoristiskShow it dont tell it today use an average of six channels during the buying process, and the number of channels available to them is only increasing.ĭET HANDLER OM MENNESKERFR PLATFORME& TOOLS Nearly a third of all B2B purchases are done digitally. Well be able to collaborate more effectively and efficiently, inside and outside the company.ĭigital TransformationBenefitsDigital Leaders udkonkurrerer deres peers i hver industriDe mest digitalt modne virksomheder er 26% mere profitableOpdateret company visionOpns en kultur af innovationForbedret customer journeyStrre konkurrencemssige fordeleget internt samarbejde (collaboration)Mere empowered medarbejdere get effektivitetDybere dataanalyseget kundekonvertering og loyalitet.Inspiration fra Digital Transformation AltimeterĬompanies that effectively sell across multiple channels achieve more than 40% higher sales ROI than companies wedded to a single channel. PROCTER & GAMBLES VISIONDigitizing P&G will enable us to manage the business in realtime and on a demand-driven basis.
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STARBUCKS VISIONDigital has to help our store partners and help the company be the way we can tell our story, build our brand, and have a relationship with our customers.īURBERRYS VISIONWe had a vision to be the first company who was fully digital end-to-end A customer will have total access to Burberry across any device, anywhere. Kun topledelsen er i stand til at definere en storslet vision for fremtiden og kommunikere den til organisationen. Leading DigitalOur research shows that successful digital transformation starts at the top of the company. Social media, mobility and analytics are tools to get closer to customers, empower their employees, and transform their internal business processes. Mestring af det digitaleDigital Masters see technology as a way to change the way they do businessTheir customer engagementsInternal operationsBusiness models Summerbird Digitale UniversFacebook + Instagram + TwitterBloggere + AmbassadrerKampagnekonceptValentine + PskeSocial contentSignupsCall-to-action mailsAffiliate mailsKonverteringsoptimeringLandingpageKampagnerAdwordsRetargetingSEOG+ (synlighed)įrstehndsindtrykProfilopstningSynlighedVrdiskabelseĭIGITAL TRANSFORMATION BEGINS WITH A VISION WHERE BUSINESS VALUE AND CUSTOMER EXPERIENCE CONVENE TO DELIVER MUTUAL BENEFITS. Sociale MedierContent MarketingData AnalyticsEksempler & CasesĬHEFKONSULENT MED PASSION FOR DIGITAL FORRETNINGSSTRATEGI